CRM and Beyond

We welcome readers to this first edition of GEM-Beyond CRM – the official newsletter for GEM, New Zealand’s first data management tool that goes beyond traditional CRM, providing database tools and software that works for real people in the real world.

In this issue, we take a look at the background leading up to the launch of GEM, talk about our customer trial programme, answer some questions about “why CRM” and “Why GEM” and share with you the future development growth for GEM.

Topics included in this edition

Hello and Welcome – Brian McGuigan, CEO On2it Software and creator of GEM
GEM launch – for the first time in New Zealand, then the world.
CRM and beyond – why GEM is a new generation data management CRM tool
Customer trials – testing GEM with real customers in specific industries
Early Adopter – join our Early Adopter programme and get a discount on GEM
The GEM team – what makes our team special and how this helps customers
Our partners – special partnerships that add value to GEM for our customers and yours
Handy tips and hints – some nifty stuff GEM can do for you
GEM into the future – development in progress and what’s coming up.

We hope you find this issue engaging and informative. If you have any comments or contributions please call me on +64 7 378-6772 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sincerely,
Brian McGuigan,
Managing Director