Why is GEM different to other systems?

Research shows – Cornell University “The six degrees of separation idea works because in every small group of friends there are a few people who have wider connections, either geographically or across social divisions.  Such crossconnected networks exist not only between human beings but also in such diverse places as computer networks, power grids and the human brain".

All in one database - So no more separate lists and databases!  GEM is not just about managing your customer relationships, but ALL relationships, both business and personal, between organisation, people and things.  So someone can be your Customer and your Supplier, Consultant, Friend, Neighbour or anything else, without the need to duplicate their data.  

Not just yours, but everybody’s!  Someone can be YOUR Customer, but HIS Supplier, HER Brother, THEIR Neighbour... GEM even deduces everyone's relatives from their parents and partners, and automatically creates two-way relationships: Customer/Supplier, Aunt/Nephew and so on. 

Researchers say not only is there are no more than 6 degrees of separation between all people on earth, but between all things as well.  As a result GEM is uniquely able to identify 'spheres of influence' amongst your contacts, and enables you to track where new business referals are coming from.
 

GEM works like the REAL WORLD – by totally avoiding duplicating data GEM remembers who else shares the same information instead!  So if something exists in the real-world only once, then it’s in the system only once - even phone numbers.  So changing someone's home or work contact details, for example, automatically changes them for everyone living at the same address or working for the same employer!  This makes it appear almost intuitive when compared to other systems - and particularly easy to use.  

GEM's Unified Communications originates not just e-mails, but phone calls, faxes and letters.  It creates a consolidated history of everything your team does - subject by subject