GEM 'One-Touch' Updating

Real-World data representation

The revolutionary technology behind GEM places all your contacts at your fingertips in one database.  Database accuracy is easily maintained as GEM will not duplicate your data.  If something exists in the real world only once, then it will be recorded only once.  GEM’s power lies in its ability to recall who else shares the same information.  So, changing someone’s home or work phone number will automatically change it for everyone else affected.  This “one touch” intuitive behaviour is unique to GEM.

• One database for ALL your contacts
• No duplication of data
• Maintains database accuracy with 'One-Touch' updates
• Intuitive - behaves like the 'Real-World'

 

Benefits
Increase business, save time, build credibility and trust

GEM's intuitive ‘One-Touch’ updating delivers a powerful punch with significant cost savings just the beginning.  Its ability to prevent duplication of data eliminates the need for expensive add-on data cleansing software or staff time spent constantly checking data quality.  With GEM's intuitive ‘One-Touch’ Updating you can be assured that it is working hard behind the scenes to keep your data as accurate as possible, enabling you to make better business decisions.  Good decisions = increased business and profits.

Time is precious.  GEM's intuitive ‘One-Touch’ Updating gives you more as one database means there is only one place to look for all the information you need.  No more time wasted searching for information you know is there – somewhere.  Automatic “one touch” updates also lets you get on with business instead of wasting time just keeping your database accurate.

GEM's intuitive ‘One-Touch’ Updating delivers you something even harder to attain than increased business or saved time – credibility and trust in your relationships.  An accurate database shows that you value your contacts – you have, after all, gone to the trouble of keeping their details up to date.  (They don’t need to know that with GEM's intuitive ‘One-Touch’ Updating it was no trouble at all).  Embarrassing errors which erode credibility (and may also be costly) are also significantly reduced.  For example, multiple mail-outs to the same address or person, or sending inappropriate correspondence.